Library

How to think in theories.

A growing library of videos, frameworks, and case-based lessons for making better theories of value.

General

Eccles Business Buzz Season 8 Episode 7 w/ Todd Zenger & Teppo Felin
Todd, and Teppo discuss their collaborative efforts to encourage a scientific approach to management and entrepreneurship. Together with host Frances Johnson, they explore how this novel methodology replaces conventional wisdom with a structured, theory-driven process for value creation, using examples like AirBnB and SpaceX. Their discussion underscores the significance of contrarian thinking, interdisciplinary collaboration, and the potential for extensive societal impact.