Examples
Theories that worked.
Every company you’ve heard of started as a theory most people thought was wrong. Here are some, broken into the TheoryOS framework.
- Airbnb2008
A marketplace for strangers to sleep in each other’s homes — when everyone said no one would.
Read the theory → - Dave's Hot Chicken2017
A Nashville-style hot chicken concept that scaled from a $900 parking lot pop-up in East Hollywood to a billion-dollar fast-casual brand in eight years.
Read the theory → - Amazon1994
Start with books — because the Internet will eventually sell everything.
Read the theory → - SpaceX2002
Rockets can be reusable — and vertical integration will cut launch costs 100x.
Read the theory →